Name: Liv Yeh (99712404)
Reaction Article # 2
Date: 3/27/2009
From: International Herald Tribune


India's ultracheap car arrives with load of uncertainties
(http://www.iht.com/articles/2009/03/22/business/nano.php)

To sell this new style mini car to the whole world is a big challenge for this automaker in India, a developing country. After finishing reading this article, my first concern is that is the car safe enough for drivers to drive? The joke-- if you hit a deer with the Nano, you have to ride the deer to work-- reveal consumers didn’t have sufficient confidence in this new ride. In other words, people will think that the benefit comes from a price one has paid, so maybe this low priced car has its limitations-- not safe enough or quickly fail to work correctly.

Tata motors should define the markets where they want to promote this tiny car. As we know, when people consider buying a new car, what they care are the safety, the comfort and the cost of the car. Therefore, the automakers should produce creditable rides for these customers if possible. However, a safe car would be wonderful, but the fact of the matter is that not all people can afford one; a big car could be more comfortable, but the gas we have could be exhausted someday. To produce this small, cheap, fuel-efficient vehicle is compatible with this time of economic and energy crisis. If people will use the car mostly for city driving or to commute to work or school, maybe this cute car could give them another choice.

To gain consumer’s faith on this car is a crucial factor for succeed. The carmakers must be very careful about the quality of the car. If automakers break the rule-- safe, they will not be trust by the crowd anymore. (274 words)