Name: Liv Yeh (99712404)
Reaction Article # 1
Date: 3/13/2009
From: The New York Times

ADVERTISING
A Web Awash in Liquor Ads, Promoting Moderation

I got my first drunk in a year-end party held by my boss several years ago. I was surprised at that accident because I think I drank only some alcoholic drinks; I had no idea about how much alcohol that I had consumed was too much for me to get drunk. After reading this article, I think maybe that’s because I could not “recognize the moment” to stop drinking at that time.

I just get access to the website of Absolute’s and find some information, which let people know what is moderate level of drinking and how to drinking in a responsible way. I think those messages and skills are necessary for the consumers just like some instructions for medicine used. Once a merchant sell a product to buyers, he or she has the duty to let consumers know how to use (or to drink) in an appropriate way. From medical research, we know drink too much alcohol will harm the liver, brain, heart, and kidneys etc. In Taiwan, the government spent huge money on caring these cases. On the contrary, the alcohol sellers earn big money from selling the alcoholic drinks. Therefore, the major marketers of alcohol beverage held these campaigns for public are their duty. Besides, the campaign could be regarded as an advertisement for their companies. (219 words)