Name: Liv Yeh (99712404)
Reaction Article # 2
Date: 3/27/2009
From: International Herald Tribune


India's ultracheap car arrives with load of uncertainties
(http://www.iht.com/articles/2009/03/22/business/nano.php)

To sell this new style mini car to the whole world is a big challenge for this automaker in India, a developing country. After finishing reading this article, my first concern is that is the car safe enough for drivers to drive? The joke-- if you hit a deer with the Nano, you have to ride the deer to work-- reveal consumers didn’t have sufficient confidence in this new ride. In other words, people will think that the benefit comes from a price one has paid, so maybe this low priced car has its limitations-- not safe enough or quickly fail to work correctly.

Tata motors should define the markets where they want to promote this tiny car. As we know, when people consider buying a new car, what they care are the safety, the comfort and the cost of the car. Therefore, the automakers should produce creditable rides for these customers if possible. However, a safe car would be wonderful, but the fact of the matter is that not all people can afford one; a big car could be more comfortable, but the gas we have could be exhausted someday. To produce this small, cheap, fuel-efficient vehicle is compatible with this time of economic and energy crisis. If people will use the car mostly for city driving or to commute to work or school, maybe this cute car could give them another choice.

To gain consumer’s faith on this car is a crucial factor for succeed. The carmakers must be very careful about the quality of the car. If automakers break the rule-- safe, they will not be trust by the crowd anymore. (274 words)

Name: Liv Yeh (99712404)
Reaction Article # 1
Date: 3/13/2009
From: The New York Times

ADVERTISING
A Web Awash in Liquor Ads, Promoting Moderation

I got my first drunk in a year-end party held by my boss several years ago. I was surprised at that accident because I think I drank only some alcoholic drinks; I had no idea about how much alcohol that I had consumed was too much for me to get drunk. After reading this article, I think maybe that’s because I could not “recognize the moment” to stop drinking at that time.

I just get access to the website of Absolute’s and find some information, which let people know what is moderate level of drinking and how to drinking in a responsible way. I think those messages and skills are necessary for the consumers just like some instructions for medicine used. Once a merchant sell a product to buyers, he or she has the duty to let consumers know how to use (or to drink) in an appropriate way. From medical research, we know drink too much alcohol will harm the liver, brain, heart, and kidneys etc. In Taiwan, the government spent huge money on caring these cases. On the contrary, the alcohol sellers earn big money from selling the alcoholic drinks. Therefore, the major marketers of alcohol beverage held these campaigns for public are their duty. Besides, the campaign could be regarded as an advertisement for their companies. (219 words)